ARTEDREZ marzo 2012
In Santa Monica, California, rival brand Audi created a billboard with a picture of their new 2006 Audi A4 on it. The caption read, "Your move, BMW." The BMW dealership in the same area took out another billboard that included a picture of their new BMW M3 Coupe. The caption on the BMW board read "Checkmate."
BMW Checkmate • Ads of the World™ Part of The Clio Network
Now it seems Audi wasn't content to lick its wounds and took the game to another level, posting another billboard right next to "Checkmate" featuring its exotic R8 with the line, "Your pawn is.
BMW Billboard Strikes Mercedes Too autoevolution
After BMW erected its "Checkmate" billboard response, Audi upped its game again by launching yet another billboard ad with yet another witty chess-related quip. Ultimately, BMW won the day with its final, withering response: Oh, and to really twist the knife, BMW actually tethered the blimp to Audi's R8 billboard.
Checkmate BMW background by Vinny2010 on DeviantArt
A Santa Monica BMW dealership responded by buying space on a nearby billboard. That ad, produced by Juggernaut Advertising of Santa Monica, featured a photo of the BMW M3 with the retort,.
When BMW vs Audi in that road... Imgflip
Santa Monica BMW's Checkmate - Signal v. Noise Santa Monica BMW's Checkmate Jason Fried wrote this on Apr 15 2009 104 comments Brilliant move by a local BMW dealer in responding to a national Audi ad. Audi's 2009 A4 ad on the left side of the street says "Your move, BMW ."
A mercedes can also bring driving pleasure r/cars
Agency: Juggernaut. This professional campaign titled 'Checkmate' was published in United States in April, 2009. It was created for the brand: BMW, by ad agency: Juggernaut. This Outdoor medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 14 years ago.
Pin by Eric Flynn on Ads Billboard, Bmw, Outdoor
Juggernaut Advertising's creative work features the BMW M3 with the headline "Checkmate." and is positioned prominently within the same sightline to westbound traffic as the Audi ad.
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Thus BMW made its move and purchased a nearby billboard for a response that said "Checkmate" and featured the M3. Now Audi is prompting its fans on Facebook to suggest their own responses..
BMW VEHICLE CHECK / BASIC INSPECTION YouTube
It all started with a billboard in Los Angeles, in which Audi challenged BMW with the picture of the A4 model and the daring message: "Your move, BMW." BMW then responded with a billboard that said "checkmate" right across the street. The internet loved it and showed all types of funny pictures for more responses.
事件、出来事 ヒステリック つまずく bmw audi ad jassw.jp
BMW | Checkmate. One strategically placed billboard, one single-word headline, and one low-budget film got the internet going crazy.. This went viral in 2009 and is still the first thing to pop up when Googling BMW Billboard and 10+ years later. it's still going on Instagram. Art Director and Photographer: Rob McQueen
How Do You Decline Cookies IRL? BMW Targeting OutOfWarranty Drivers With Interactive
Apr 17, 2009 It started simply. Audi puts a billboard on Santa Monica Blvd in Los Angeles, boasting the new A4 with a message, "Your move, BMW ." In response, Santa Monica BMW buys a.
BMW targeting out of warranty BMW owners with DIRECT custom billboard adverts Cars UK
In fact, most of the shots fired were printed in magazines or featured on billboards. Nothing quite liking sparking interest through some friendly and not-so-friendly competition. Creativity stands at the forefront of effective billboard advertising, so these brands have taken visuals and messaging to another level. Check out the list from bMedia:
10 Funny Billboards to brighten up your day Creative Loop
After putting up billboards in order to promote the new Audi A4, that had "Your move, BMW" written next to it, BMW crushed it with only one strike: "Checkmate", strengthened with an image of the.
The 10 most creative ads I've collected this week 1. Nescafe Thread from The Ad Professor
Talk about letting things go….instead of taking this like real men, the folks at Audi decided to "strike back" after they literally got owned by the now famous " Checkmate" billboard put up by.
BMW billboard editorial photo. Image of asia, beauty 48313366
Featuring their Formula 1 car, BMW paid for a branded blimp to be tethered to the Audi billboard with the intention of both ending the battle and claiming themselves the victors. The Conclusion
BMW using smart billboards to alert owners of expired warranties
Santa Monica BMW secured billboard space near the Audi billboard and placed an all white BMW against a jet black background and simply put the word, "Checkmate." Indeed. Game Over. Tags: Advertising
